About Us
Because we are in the business of optimization, we, ourselves, strive to offer the best possible service that meets the needs of our clients with the highest degree of accuracy possible. To accomplish this, we draw from a pool of industry specialists to assemble the specific team that will best match your company’s individualized objectives. In addition, we are the only corporate training organization that includes follow-up mediated coaching in our service package.
Our Team
Jenna Forster — Executive Coach
Dynamic and direct, Jenna is the Managing partner of J. Forster & Associates. Jenna provides professional and organizational consultation, specializing in executive coaching, team development training and strategic talent management services.
The common denominator in Jenna’s approach to coaching is accountability and sustained shifts in leadership behaviours. Assess your practices and abilities, develop and or enhance your critical leadership skills. Leading a professional team of leadership development facilitators, executive coaches, business optimization specialists, corporate assessment teams, organizational change and development facilitators, and motivational speakers, Jenna consults with all client contacts to ascertain needs and recommends service packages to get your business operating at its highest capacity.
Jenna is long time member of the International Coaches Federation, she is the Director of Training at The Executive Coaching University, a Team Development Expert through Taylor Protocols, a certified Life Coach through the Academy of Coach Training, has received Executive Coach training through The Coaches Training Institute and is a Licensed Mastermind Executive Coach through The Rescue Institute.
Bryan Webber — Change and Development Facilitator
Bryan facilitates learning and growth experiences to help clients lead themselves and others with passion and purpose. As a faculty member of the School of Business at Vancouver Island University in Canada with over twenty years of professional experience, he has the knowledge, resources, and practical understanding to forge creative solutions to complex challenges.
Previously an organizational advisor to senior management in a Fortune 100 company, Bryan had key roles in successful mergers/acquisitions, organizational restructurings, and leadership development. As a coach, he has helped leaders, employees, and entrepreneurs navigate their unique path in the working world.
Bryan is a certified facilitator of the Strengths Deployment Inventory, a Certified Human Resource Professional (CHRP), and a graduate of Corporate Coach University, with long-time membership in the International Coach Federation.
Laura McCafferty — Principal of Inspired Coaching & Development
As an Associate with The Secretan Centre, Laura is passionate about elevating the level of consciousness with clients through coaching conversations and Higher Ground Leadership®. Laura’s calling is to honour and serve others by coaching, mentoring, and modeling the CASTLE principles (Courage, Authenticity, Service, Truthfulness, Love and Effectiveness).
Laura completed The Art & Practice of Ontological Coaching program through the Newfield Network in Boulder, Colorado where she now serves as an Ambassador. Laura is a member of the International Coach Federation (ICF) and works as the North Island Director for the Vancouver Island Coaches Association. Laura is also a volunteer coach for the Leadership BC program and Founder of the Mid-Island Coaches Network. Laura is certified to work withand facilitate the 5 Dynamics Assessment Tool and, as a former practitioner, has extensive experience with Insights®.
Barry Switnicki — PCC, ECPC, Cert Con Res.
Known as the “Go-To Guy,” Barry has been coaching professionally since 1996 and is both certified by Erickson College International and accredited by the International Coach Federation as a Professional Certified Coach (PCC). His specialty is working with change and conflict—often in extreme or hostile situations.
Barry’s multifaceted background includes upper management experience with the Alberta government, work in the human services field, emergency services training, teaching, mentoring, and maintaining an international coaching practice. He is currently continuing his training across three continents, and his international experience enables him to coach in multiple languages with cultural sensitivity and awareness, making him our expert in global impact.
Barry is passionate about providing support for exceptional people as they transform their lives and raise their performance threshold while overcoming deeply rooted, long term issues. Barry has coached individuals, families, and groups through a range of private, professional, and corporate challenges.
Tami Szabo — Executive Leadership Coach
As an Executive Leadership Coach, Tami is passionate about seeing companies demonstrate extraordinary leadership and set the stage for their employees to express their highest potential at work. As a believer in untapped human capital, she invites forward individual and collective talents through values-based group work, training, strategic planning, and one-on-one sessions.
Tami’s strong but heartfelt approach creates a safe and effective learning environment that is well-received. In addition to being a Licensed Executive Mastermind Coach, Tami is a CTA Certified Coach and a member of The International Coaching Federation.
Our Methodology
Assessments
Assessments are the foundation of development. Most of our training sessions begin with assessments to help you discover:
- Who you are.
- How you relate to others.
- How “who you are” relates to what you do.
- What your natural capacities are and where/how you can increase that natural capacity through learned consciousness and skills development.
- Alignment between your roles and responsibilities and how you naturally will excel.
At the organizational level, we work with your Executive Team and their departments to assess the alignment between an individual’s natural capacity and the roles and responsibilities they currently perform.
Through pre-employment assessments we will analyze who your incoming top performers will be within a current position and allow your organization to make informed, guaranteed placement decisions. This will save you thousands of dollars on your bottom line in wasted training and development of the wrong individual.
Give us two days with your Executive Team and we will assess the strength and balance of your current leadership team. We facilitate a review of past performance relative to goals and objectives for the company and for each person over the past few years. We help the team clarify current strategies for company development over the coming few years.
80/20 — Right Person, Right Seat
Most organizations still run under the 80/20 principle where 20% of the work force is doing 80% of the work. This is an endemic in almost every position, in every company, across all industries. The performance bell curve still ends up being 10% A performers, 15% B performers, 50% C performers and 25% D performers. This results in an almost uniform 33% human capital efficiency.
Through assessments and coaching we will determine and develop a plan for your Executive Team to put the right people in the rights seat.
- We assess who you are (your natural capacities) and add what you are (your personality, skills, competencies and talents) to allow you to work at your highest capacity making your highest contribution.
- We will do this for an individual, a department or an entire organization.
- By turning the 80/20 rule on its head, our clients will experience increased productivity, decreased human capital expenditures and maximized business profits.
Retreats
We offer one to two day training and development for your organization:
- Conflict Resolution — one to two day training along with mediated coaching follow-up to develop the capacity to effectively facilitate conflict to create a win/win outcome.
- Organizational Development — one to two day facilitation along with mediated coaching to support successful mergers & acquisitions, organizational restructurings and leadership development.
- Leadership Development — one to two day facilitation along with mediated coaching to support your organizational culture, change leadership and leadership development.
- Business Optimization — we will work with your organization to develop strategies within your current people, systems and processes to guarantee optimal outcomes. We will help you and your organization make optimal decisions by helping you ensure the right people, with the right fit, apply Key Business Principles and utilize the Problem Resolution Process to make optimal decisions, every day, at every level of the organization.
- Coach training for HR and Management — 5 week course training you on how to coach your staff to develop increased productivity, decrease absenteeism and engage employees.
Testimonials
Jenna is always coming from the view of what is best for the client. She brings in resources that will augment her satisfaction of her clients’ needs. She gives thoughtful, focused, effective counsel to her clients in a pleasing manner. Bert Holeton,
The Mastermind Group, CEO
Our management team really enjoyed working with Jenna as she facilitated our strategic planning workshop. She is very personable and knowledgeable. Using standard tools combined with a patient and instructive approach she is very adept at helping people learn about themselves and each other in a team setting. Iain Cuthbert,
Streamline Environmental Consulting Ltd, President
Do you want someone with the highest level of integrity? Someone who has a highly refined gift of helping others bring out the best in themselves? Someone who cares enough to truly serve her clients? Jenna is the person for you! Work with her, and get ready to unlock the gifts that you may not even know you have! A. Drayton Boylston,
The Rescue Institute, LLC, Executive Coaching Leader, CEO
Jenna is a leader who models sharing, cooperation, consideration, and inclusion. Being of service to others comes naturally to Jenna, and she easily creates an environment where people feel valued and important. Jenna is open to new ideas, creativity and conversation while able to maintain focus and momentum.
It is an absolute pleasure to work with Jenna because she has such a high degree of integrity, and she’s fun! I give Jenna a super-high endorsement and would encourage you to include Jenna in your professional world – she will be a wonderful addition. Laura McCafferty,
Leadership BC Central Vancouver Island, Coach





